WeChat and Apple are the use of coopetition. WeChat is an Apple App, and Apple should share the reward function according to the rules of the AppStore. And as WeChat, which has 900 million users, has created a killer app for Apple - can you imagine the same tip, WeChat on Android phones can make creators earn more? How is the high value of Apple users reflected? The occurrence of co-opetition strategies in digital products depends on both integration and separation, and commercial decisions are required. On October 29, 2019, the scale of original articles reached 110 million: At the "Internet Social Platform Intellectual Property Protection Forum" hosted by Tencent in Beijing, Tencent announced that the scale of articles identified by the

original statement has exceeded 100 million. Among them, Tencent's original protection contribution has accumulated to delete 150,000 suspected infringing articles and 60,000 brand infringing information, and actively intercepts 11,000 counterfeit registrations every day. Product internal evolution summary: The internal evolution of original products has experienced three key nodes: key technological breakthroughs, business rule changes and scale. So far the product market has matured. market trend development The knowledge payment market is driven by the sms marketing service continuous growth of video and music users' payment habits. iResearch's "2018 China Online Knowledge Payment Market Research Report" predicts that by 2020, China's knowledge payment market will reach 23.51 billion yuan.