Maybe there will be female employees with two kids that hate Apple who will purchase my backpack — who knows. But that’s not even the point here. Creating this list and figuring out who could be my perfect customer gives me a good idea of my products. It makes the business more real and reminds me that I’m selling to a human being. Let’s do a short recap: Within about 12 days I came up with a: Product idea. Cool name + logo. Reliable supplier.

Sample order delivered to my home. Profit calculations. Proper business goal. Good idea of who my target audience is. Not bad. The Telemarketing list whole thing became more and more real, so I wanted to take the next step: product photography. PRODUCT PHOTOGRAPHY My future customers want to see the product I’m selling. So there’s no way around product images for my online store. Of course, I could have asked my supplier from Alibaba if I’m allowed to use their images.

But as they don’t have my logo attached and the quality of their pictures are not that good (see image below), I wanted to have my own shots. Screenshot showing a backpack The problem, I neither have a DSLR camera, nor do I have access to a photo studio. Meh. But that’s startup life; solving problems. The solution to this problem was simple. I had to find someone in my little town of Wilhelmshaven, Germany who has the things I need. I didn’t want to hire a professional photographer as the results